Dec 12, 2008

Trail running - Advertising shoot

I met some of the good folks with Johnson Outdoors company (maker of outdoor gear for camping, diving, fishing and paddling) at a recent Outdoor Retailers Show. They are interested in stepping up their advertising photography with a few of their new product lines, Tech4O, which includes the TrailLeader Altimeter watch - here. Part 1 of the shoot involved acquiring a male model and a location that would give us a natural back-drop for running, while combing a few of the elements of the Fall season (leaves still on the ground in Salt Lake City, Utah in December is a nice thing) I know several excellent triathletes and was fortunate enough to call one who is also a good friend for the shoot. A few shots below:




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